Field notes from deploying AI inside real businesses.
Just what works, what breaks, what it costs and what it returns. Written for people running a business.
DeepSeek charges by the clock. Two short windows cost double, everything else costs half, and if you run a European business most of your work is already in the cheap hours.
You have watched AI prices fall five times this year and probably wondered why. The answer is mostly one thing: the machines running these models got dramatically cheaper to operate.
A fourth incident, from January, found only in August. This one is different: the model recognised the task was broken and tried to quit eight separate times. A bug in the harness refused every attempt.
Sony Music Publishing and Warner Chappell sued Anthropic over tens of thousands of songs. The detail that should interest every business owner is that they also named two people.
The fastest growth in AI hiring is not among people who build models. It is among people who put AI into marketing, sales, support, and paperwork. That changes who you should be hiring.
OpenAI called it the most intelligent and aligned model in the world, then delayed it by a month and shipped it with part of its capability locked behind a vetting programme. Both facts are worth understanding.
Notion agents run autonomously across Slack, Mail, Calendar, and Linear. They are genuinely useful. They also bill by the run, credits do not roll over, and the meter is easy to miss.
Microsoft disclosed two live campaigns. One sent more than a million AI-drafted emails impersonating chief executives. The other phones your staff pretending to be your IT help desk.
The benchmark improvements got the headlines. The change that will actually show up on your invoice is a 75% cut to a price most business owners have never heard of.
Anthropic CEO Dario Amodei said the industry must slow down. Altman and Musk agreed. The President responded on Truth Social that the only guardrail AI needs is a smart president.
OpenAI retired DALL-E from ChatGPT yesterday. The tool that replaced it is available on the free tier, allows commercial use, and is genuinely better. There is one detail worth knowing before you publish anything.
Premium seats landed on ChatGPT Business in late August at $125 a month, five times the usage of a standard seat. The interesting part is not the price. It is that you can buy one without buying them for everyone.
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